beVisioneers: The Mercedes-Benz Fellowship

This NGO provides a learning program for young people all over the world who want to become sustainable entrepreneurs. My role as Storyteller is to lead the creative direction of external and internal comms and oversee content production across all channels.

Bitpanda

Bitpanda is an Austrian trading platform, which provides a cryptocurrency exchange, commodities and securities trading, and ETFs. I was a Senior Copywriter on their Brand team. My responsibilities included writing press releases, brand strategy, and managing social media channels.

Leaps by Bayer

The VC unit of Bayer invests in health and agriculture with the mission of conquering 10 goals to make the world a better place. As the lead content creative, my goal is to manage the 4 social channels, primarily focusing on Twitter and LinkedIn. This involves developing concepts, content formats, employing content strategies and measuring their success with monthly reporting.

Eat. Race. Shower. Repeat

In the summer of 2020, I oversaw the production of the Eat.Race. Shower.Repeat podcast for the client hansgrohe. This was a behind-the-scenes look at the BORA-hansgrohe cycling team as they take on the Tour de France 2020.

I developed the concept and produced this podcast. We found two incredible hosts and together we charted a 7 episode mini-series; writing scripts, organizing interviews, following the competition, and planning the social release. After days of editing, we ended up with a stellar podcast that made the client and cycling enthusiasts very happy.

Volkswagen

Volkswagen’s internal network is a space for the company to communicate with different groups of employees. Executives from all over the world log in to get updates from each other and company news. At TLGG, we developed several instructional videos to help them become better brand ambassadors on social media. We taught them everything from the basics to the more granular nitty-gritty of posting on Instagram, Twitter, Facebook and LinkedIn. The client was ecstatic to see more and more people taking to their phones and sharing their work.

Mont Blanc

I worked on a mini-campaign for Mont Blanc focusing on the impressive story of Alan Roura. After sailing extensively around the world solo, Alan became a brand ambassador and it was my task to turn his interview into stellar Instagram content.

STADA

I began working on the STADA Health Stories campaign in October 2020. I oversaw the production of the EN, FR, RU voiceover recordings for the main video. I established the TOV of the campaign and was the social media manager for the launch.

I also was responsible for ghostwriting a series of articles for the executive suite and CEO on the topic of how a company can produce growth.

SumUp

TLGG won the pitch for a Europe-wide TVC campaign. We developed the brief for a launch that focused on the merchants and SBOs who could revolutionize their business with touchless payment.

Meet the Experts Podcast

My position at the Berlin School can be described as a ‘Marketing Swiss Army Knife’. I managed social media campaigns, filmed lectures and turned them into content, wrote web copy and SEO, planned and executed email marketing campaigns and everything in between.

I also developed and produced the Meet the Experts podcast. A business education podcast centered on topics such as creative leadership, brand purpose and strategy. I created the podcast in 2017 and we are now on episode 78!

Berlin School of Creative Leadership Blog

I was responsible for ghostwriting the content on the school’s blog. I researched and wrote on a variety of topics surrounding the cutting and bleeding edge of modern leadership. One of the most read articles was a look at the myriad ways this new technology is shaping future leaders and the creative industries.